How to Start a Blog to Showcase Your Professional Expertise

You know you are good at what you do, but how are you supposed to let the world know as well? One of the best ways to accomplish this is through the use of a website or blog of your own.

And thankfully, starting a new site of your own is now easier than ever before — and there are no technical, coding or design skills required.

With a site of your own, you can do many different things. Such features include having your own little spot on the internet, writing content for different audiences, creating a resume or portfolio and also ranking in the search results and appearing in Google for your name.

No matter what industry you are in, it’s always a good idea to try and become a trusted brand and authority within your space. And for existing entrepreneurs and experts, sharing your expertise with others is a great way to accomplish this.

When starting a site or blog to showcase your personal and professional expertise and achievements, you will immediately stand out from the crowd.

Without further adieu, let’s dive into the many different ways a blog can help make a great first impression, while also growing your personal value and networking in the process.

Secure Your Name as a Domain Name

First thing first, you will want to see if your personal name is available as a domain name. This can be done through a site like GoDaddy or Namecheap.

You will want to try and get a .com, and if that isn’t available, go for a .net or .org. All of these main TLDs are the most common and trusted.

Stay away from any other domain extensions, as they not as professional.

Write Original Content for Your Audience

Of the many different reasons to have a site of your own, having the ability to create and write your own content is likely one of the best. For entrepreneurs or professionals that already have an expertise in something, it’s always a good idea to share your thoughts on hot topics.

And unlike other sites where you are posting on another site or social media platforms, you will 100% own the content that you create an add to your site.

A perfect example of the type of content that you can create and share with your audience can be seen in this interview with Reza Satchu of Next Canada.

If you are doing any type of freelancer works, professional services, or public speaking, these are all things you can promote and write about on your new site.

Create and Link to Your Social Profiles

In addition to having a site of your own, it’s important to make sure you have all of the necessary social profiles in place as well. The most popular and well-known platforms to be on are Twitter, LinkedIn, Facebook and Instagram.

Again, referring to Reza Satchu, we can now take a look at his Twitter profile and see how he’s connecting it to his HBS.EDU page, while also tagging other brands and companies he’s worked with as well.

This all ties back to making it easier for users to find the most important pages and information about oneself.

Each of these are important to have exposure on, but also to backlink to your site as well. The more backlinks you have from trusted authority sites, the more likely you are to have a site ranking in Google’s search results.

At the same time, by having your social profiles link back to your site, this will help new audiences and followers learn more about you and read through the latest content on your blog.

Rank in Google and Dominate the Search Results

When is the last time you searched for your name on Google? Do you remember what was ranking at the top of the search results?

If it wasn’t your own site or social profiles, you aren’t in the best position possible.

Through the use of your own website or blog, it’s now easier than ever to have complete control over your online reputation and what people see when they search for your personal or brand name online.

The first ranking site in Google should be your main site or blog, then followed by all of your social profile accounts.

The List of Benefits Associated with Having a Blog are Growing Daily

As you can see from the list above, it’s pretty much a no-brainer when it comes to deciding whether or not you should have your own website or blog.

Since it’s extremely fast and affordable to set up, there are no excuses left. And with the benefits of standing out from the crowd in a very competitive and saturated marketplace today, it just makes more sense than ever.

To get started with a site of your own, the first thing you should do is check to see if your personal name as a domain is available. Then, you can start the process of setting up your website hosting and using WordPress.

After all of that is in place, you can start working your way through the rest of the recommendations above.